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Profile Visits: The number of times your profile was viewed by someone who viewed your story.Instagram Story analytics: Interactions metrics A 2018 study by Facebook IQ found that Story ads performed best at 2.8 seconds per scene. People aren’t looking for long-form content here. This may also be a good one to save to your Instagram Story highlights. Back taps, on the other hand, suggest your story shared content or info people wanted to see twice. If a lot of viewers exit or skip to the next story, it’s a good sign your content isn’t capturing attention. Why navigation stats matter: Navigation metrics show you what’s working and what isn’t. Navigation: The overall total of Back, Forward, Next Story, and Exited actions taken with your story.Exit Story Taps: The number of times someone exited your story.Next Story Swipes: The number of times someone swiped to the next story.Back Taps: The number of times someone tapped back to see the previous story.

Forward Taps: Number of times someone tapped to the next story.

Source: Instagram Instagram Story analytics: Navigation metrics If you run a small business, use the Support Small Business, Gift Cards, or Food Orders stickers. When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story. Tip: Add stickers to boost the discoverability of your Stories. And 62% of people surveyed by Facebook say they’re more interested in a brand or product after seeing it in Stories.Ĭompare reach and impression numbers to your follower count to gauge how much of your audience is watching your Stories. Why discovery stats matter: People use Instagram to discover brands.

Impressions: The total number of times your story was viewed (including repeat views).

Reach: The amount of accounts that saw your story.

Instagram Story analytics: Discovery metrics Instagram Stories metrics are split into three categories: Discovery, Navigation, Interactions. Understanding Instagram Story metrics you should track (and what they mean)

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For more information, check out these resources on how to use: You can also view Instagram Stories stats in Facebook’s native business dashboards. Other ways to view Instagram Story analytics Learn more about using Panoramiq apps with Hootsuite:

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With Hootsuite, you can also export Instagram reports to CSV and PDF files - a feature that is not currently supported by Instagram’s native Insights tool. With access to insights from all of your social media accounts in one place, you’ll have a bird’s eye view of your strategy at all times.

This simple add-on will give you access to in-depth Story analytics. To view Instagram Story analytics in Hootsuite, add the Panoramiq Insights app to your dashboard. How to view Instagram Story analytics in Hootsuite To see the results of a poll or other sticker actions, click the eye icon beside the insights icon (it looks like a bar chart). You can also tap on any Story and swipe up to view its detailed analytics. Once you select your time period and metric, you can scroll all Stories to see how many interactions each individual Story collected. Then, tap the dropdown menu in the top left corner of the screen to select the metric you would like to access.Īvailable Instagram Stories metrics include: You can choose from several options, ranging from Yesterday to Last 2 Years. Here, you will see all of the stories you’ve recently posted.

Scroll down to Content you shared and tap the arrow next to Stories.

Tap the Insights button above your Story Highlights.

From the Instagram app, go to your profile.

How to view Instagram Story analytics in Instagram Insights Without one, you won’t have access to analytics. But first, make sure you have an Instagram Business or Creator account. There are a few ways to check analytics for Instagram Stories.

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